7. Tools of Persuasion
How to use primacy, recency, and repetition to win.
8. Opening Arguments
Why opening statements by most lawyers--even the ones with superb reputations--are terrible. This chapter will give you step-by-step tools to win from the get-go.
9. Using Your Bad Facts to Win
How to make the "stumbling blocks" into stepping stones to victory.
10. The Burden of Proof
Why you should never rely on the burden of proof in your opening statement.
11. Don't Sound Like a Lawyer
Never use the jargon they taught you in law school.
12. Empathy
How to use Hollywood's tools to grab your jurors and make them want you to win.
13. An Annotated Version of Dan Petrocelli's Opening Statement on Behalf of Jeffrey Skilling in the Enron Trial
14. The Opening Statement: An Annotated Demonstration
An analysis of the winning tools in action.
15. The Three Rules of Direct-Examination
Why you should never ask "what happened next?" Never let the witness--whether lay or expert--tell a story or sell. Follow these three rules to argue your case to the jury through the witness.
16. Direct-Examination --- Examples
See how you can do a much better job than Johnnie Cochran and other lawyers with sterling reputations. See also how to use the Three Rules of Direct-Examination with expert witnesses so the jury will know the answers before the expert witness responds.
17. Direct-Examination: An Annotated Demonstration
An analysis of the winning tools in action.
18. A Trial Is Not an Evidence Test
Why you should never object in front of the jury to the admission of evidence.
19. The Three Rules of Cross-Examination
Follow these three rules to argue your case to the jury through the witness. Learn how to impeach with killer-effectiveness. Also, an analysis of the tools of effective cross-examination in action.
20. More Tips for Cross-Examination
See how to deal with the difficult or equivocating witness, how to expose the bias of your adversary's witnesses, and how to inoculate your witnesses against your adversary's cross-examination. What to do when surprised by an answer (as was the prosecutor in the first trial of investment-banking wizard Frank Quattrone). Also, a look at expert testimony and science.
21. Godix Equipment Export Corp. v. Caterpillar, Inc.
Excerpts from a federal-court anti-trust trial. See how you can do a much much better job than senior litigators from two major law firms: How they did it and how it should have been done.
22. Why Irving Younger Was Wrong
Why five of Younger's famous Ten Commandments of Cross-Examination are suicidal to effective, winning trial-advocacy.
23. Closing Argument
A look at the real purpose of the closing argument and how to do it right. Why Robert Morvillo's closing argument for Martha Stewart was not effective.
24. Death on the Staircase: A Study Guide
A scene-by-scene analysis of what the lawyers and their consultants did in the fascinating murder trial of Michael Peterson, who was accused and convicted of killing his wife.
25. On Trial: Lee Harvey Oswald
In 1986, famed lawyers Vincent Bugliosi and Gerry Spence prosecuted and defended, respectively, Lee Harvey Oswald in connection with the assassination of President John F. Kennedy. The trial was before the Honorable Lucius D. Bunton, III, since deceased, who was then on the United States District Court for the Western District of Texas. The lawyers called as witnesses many of the persons who would have been witnesses in Oswald's trial if he had not been killed by Jack Ruby. ITV Studios Ltd., the British television production company that produced the trial has graciously given me the transcript of the "trial" as it was released in the two-disc DVD set, On Trial: Lee Harvey Oswald, and I have annotated it with my views on the lawyers' techniques. This chapter gives us an intriguing chance to see what they did that works, what they did that could have worked better, and what they did that I believe they should not have done.
26. Voir Dire
What voir dire can and cannot do for you.
27. The Bench Trial
28. Ignore the Drumbeat of Bad Advice
29. It's Time to Win! (Why OK is Bad)
What it takes to be a winning trial lawyer, and why you can be one --- every time!
Appendices:
Appendix A
Federal Rules of Evidence
A complete copy of the Federal Rules of Evidence for easy reference.
Appendix B
Federal Rules of Evidence
(A Functional Analysis Outline)
An analysis of the Federal Rules of Evidence by their purpose and function, so you can see how they relate with one another.
Appendix C
Evidence and Advocacy--Using the Rules of Evidence to Win
How to use the Federal Rules of Evidence to help you win.
INDEX